Posts tagged with “marketing”

Ad Blocker Sarcasm?

Written by Laura Brown

A site asks you to allow ads on their site, to make an exception with your ad blocker. Ok, I do. Usually because I like the site and use it often.

What is the very first ad you see? An ad for an ad blocker! Of course!

Is it some form of sarcasm?

After using the site, with ads, you quickly remember why you turned on your ad blocker. The ads take over the content. I either give up using the site, find an alternative, or some other workaround. Or turn the ad blocker back on so I can use the site.

I think people who ask you to make an exception and turn off your ad blocker never go into their own site and look at it with their own ad blocker turned off. It would be a shock for them to see how much the ads take over their site. Like trying to enjoy a garden taken over by massive invading weeds. Not the odd wildflower but aggressive weeds with thorns and prickles.

If you have a site and ask people to accept ads make sure you fully know what you are asking. You could be driving people away from your site, permanently.

Like Marketing Campaigns Instead of News Reports

Written by Laura Brown

Jade Walker posted a quote on Facebook:

"It's not the news that keeps upsetting you. It's what's happening that keeps upsetting you." - Dan Slott

I disagree. Its the way the news is being reported, with lies and propaganda (misinformation, or whatever that trendy word is these days), that's upsetting me. How the news is reported does matter. People are influenced by body language, tones in speech, and the words chosen. The news should be reported without bias, plainly, a little on the flat side. News is serious, not a game, an upsell, or a campaign. Editorials were used to give an opinion about the news.

When did all the news reports become so biased. Like marketing campaigns instead of news reports.

Why are Game Shows Teaching People to Scream?

Written by Laura Brown

My Mother likes to watch game shows: The Price is Right, Let's Make a Deal, Family Feud, Wheel of Fortune, and the odd other. Wheel of Fortune is the only game show I haven't seen anyone jump on the host. But they do scream, sometimes. I don't think it is especially encouraged there. But, all the others seem to work people up into a frenzy.

I'm sure its a marketing thing. Getting people to show all that excitement helps promote the products, whatever they are. A game show can have people jumping all over the place and screeching over winning a pen and paper. Then they drop a car into the mix to keep everyone on their toes and crazy excited.

I can see how it works for the shows and the marketing which is what the shows are really about. Selling stuff to the public.

But, all this rabid excitement, the screaming and jumping, isn't good for people. That level of excitement, in our past, would have been over seeing a large predator about to kill and eat us.

Have you noticed TV shows and movies and even commercials are all about excitement. They are louder, more colourful, bigger reactions (over reactions), far more emotions and being very emotional and sensitive. Its all gone over the top.

What kind of people are they turning us into?

Of course, its great for marketing. The goal of marketing is to make people feel they need more stuff. Marketing preys on people, as I have written before. Not just to sell us stuff but to make us feel we really need all that stuff. What would we be without blinding white teeth?

But, the funny thing, watching these game shows, we look more and more like prey. But, there are no big predators, no monsters, right?

My Idea - Fast Food Happy Meals for Pets

Written by Laura Brown

Fast food restaurants should begin serving happy meals for pets.

People seem to be having less human children and more pets. Some call themselves their pet's parent. (I have never called myself the parent of an animal). People seem to need to keep their pets with them and bring them in the car. So, why don't fast food restaurants have a happy meal for cats, another for dogs, one for assorted other pets like snakes, gerbils, rats, etc.

Likely the pet people would love this. Pets get thirsty and hungry too. Shopping trips, road trips, or just feeling like some hot French fries... why not also treat your pet?

On the plus side for restaurants (and people like myself who don't want pets in stores), the pet stays in the vehicle. No one gets bitten, has asthma or allergies and there is no poo to scoop - but pet mommies and daddies can give their animal a pet fast food treat while they have their own people fast food.

Start planning the packaging.

My Idea - Build A Lot More Gamification into Online Shopping

Written by Laura Brown

Why don't stores, with online shopping, use more gamification?

Games online use it, but they don't have the merchandise to take it farther. I think an online shopping retail outlet, like Amazon, Walmart, Shopify, Etsy, etc. should combine with an existing game site. Or go on their own with a game developer of their choosing. But, it would be simpler, cost effective, to work with an existing game and merge together.

Set up an account and create a character (your personal avatar won't start with much, features can be earned) - you get a permanent 5% discount on anything you buy, as long as you keep that account. This could be limited to early adopters, which of course, could last an entire year. After that they would have to spend X amount of money to get the permanent 5% discount.

Use your character to battle the mighty monster and get 10% off your purchase. This carries on with different discounts as they level up. If they want to buy books have them fight a library related monster - get a discount and a badge (level one). If they buy electronics they battle something related, with levelling up, discounts for successfully defeating the monster. When they get to level ten in defeating that particular monster they get another reward, a feature.

Features can be unlocked. People can spend X amount, level up, post to social media, to earn a garden, a farm, a house, different outfits for their character, more and better weapons, seasonal and holiday stuff to decorate their house and character. It can go on forever. Once someone has everything there are better everything, deluxe this and premium that, for them to work towards.

People won't want to shop somewhere else and miss out on points and rewards for their character.

Of course, characters can be posted to social media, with branding for the store. A mobile application which they can take with them anywhere and show off to friends. Bragging rights for who has the most, gets the best, etc.

Rewards can include branded merchandise too. Send them a 'store name' Christmas t-shirt as a reward they can wear outside of the game. Also merchandise which proclaims their status as a big winner, a home owner, etc. at the 'store name' online shop.

Bring in guilds so people can meet at the online shop and get together to buy more. Let them pool their resources to make big purchases together. Sell them credit cards to build up more online shopping points with the store.

People who level up and have lots of rewards can be featured on the site. A reward for being such a loyal shopper and an example/ showcase of what others can achieve with store loyalty and frequent shopping.