Christmas Flowers

Apparently you can order a whole Christmas tree, complete with lights and ornaments, from Sears Florists. They are all sold out now so I couldn’t get more information than the photo on the site. Kind of odd to think of getting a tree that way. What happens to it after Christmas? Can you just return the whole thing to Sears?

I was looking at Christmas flowers. Mainly because I keep seeing ads for them on so many websites and blogs. This one was at Sears too.

Online Marketing to Old Rules Won’t Work

Let go of some of your old marketing ideas. Look around you, smell the coffee. This is the Internet and the format is not the same as offline.

In the past bludgeon-them-till-they-scream marketing may have worked. Out of one hundred telemarketing calls you may have caught someone on the right day and gotten them to sign up for your service. That won’t work for email. It is too easy to delete it, unread and thus, unheard. Even auto deleted, untouched by human hand or eye.

Standard marketing will not work online because people online are being flooded with the stuff every day and in just about every way someone has thought up. The past several years of marketing online with constant onslaughts of spam have trained people how to not look at ads on websites. Think of the last site you were on. What ads did you look at, do you remember anything about them?

There are more ads and ad schemes online than on any other media. In one hour of time online looking at websites, checking email or using forums you will encounter easily double the amount of ads you would if you were watching TV, reading a magazine or listening to the radio. Read a book, that is one way to get away from ads (except for other books).

So the marketing plan online is ineffective and needs to be revamped. It may work on that thousand and first person to view your ad or be attacked by your marketing campaign to flood a social network. Meanwhile, what about that thousand people you just annoyed? There has to be a better way. Something more effective for your cost and your time and your energy.

I don’t have the magic answer or the magic beans or the goose that lays golden eggs. But, I do know the old methods which are still being used are just turning the Internet into a wasteland. It’s getting harder to find something to read versus something to ignore. Someone is going to come up with the marketing plan that works. Why can’t it be you?

Instead of trying to get other bloggers to trade meaningless links with you and instead of trying to get everyone on a social network as your fake friend – come up with something new. The time it takes to find a better way will win you far more than clinging to the old ways. Be an entrepreneur instead of a follower.

Pink Raygun

Pink Raygun is a webzine for the modern fangirl. It’s a smart and savvy place to discuss and read about science fiction, fantasy and horror in all of their forms, be it television, movies, books or comics.

Every day at Pink Raygun, you’ll find interviews with the women (and some men) who make genre film and television awesome: writers, costume designers, hair and make-up artists, and special effects crew. We’ll also talk to women (and some men) who are working in manga, comics and fiction.

Other features of Pink Raygun include genre news, a message board forum, opinion pieces addressing issues within scifi, fantasy and horror and an extensive section dedicated to reviews of print and visual media, events, websites and music.

The artist of the ray grrl above is Travis Hanson of Beanleafpress.com. The Pink Raygun graphic was sent in email by the site owner to add a linkback graphic for their site. Pretty nice, eh?

Blogger tip: Find more colours and their codes on the web. Type them in as three number, just as Blogger does. This way you can use colours not available on Blogger, so far. I needed the right neon pink to link to Pink Raygun, Blogger only had a faded pink I couldn’t read.

Superblogging?

I’m looking for something that will make it easier to upgrade my site from HTML with tables to CSS without tables. Maybe Superblogging will work. It’s free to use.

Create accessible, CSS compliant websites fast
program demo.

Instantly create perfectly structured, accessible and CSS compliant websites.

As quick and easy as a Blog but with the power and flexibility of an online CMS. Another reason designers are no longer using WYSIWYG editors.

The same site offers CSS Wizard which includes Superblogging but only as a free trial. I prefer to go with freeware.

Blog for Fame

Want to be famous and trendy on the Internet? Join the personal publishing era – get blogging.

Weblogs are part scrapbook, part magazine, part journal, part soapbox, part obligation and part fantasy. Anything that can be typed on a computer keyboard or made into a digital file (images, sounds and scanned items) can be part of a weblog. People (bloggers) with a scanner or digital camera can include pictures of themselves and the objects they write about. Links to other websites are what really make a weblog a digital twist to the old fashioned scrapbook. The best weblogs are those with well-written journal content, interesting links and an eye catching design.

However, don’t get the idea that weblogs (blogs) are just another personal home page. News and commercial sites use them too. Blogging software makes updating simple and quick. Just open the program, add your content and click. Automatically the software puts your entry into HTML, sets up the navigation (layout, date, etc.), and publishes it to your website.

Some blog software will have more features. Movable Type is very popular but not simple to install. Blogger.com is simple but (has been) unreliable due to high use. As a new blogger, you need something easy to use with dependable technical support. Almost all blog software is free for personal use.

There is a group online called GTA Bloggers, for people with weblogs in the Toronto area. Join the email list or read the website if you need help, inspiration, ideas or just want to chat with other bloggers. I also found a webring for Ontario bloggers. Take a look online for blogging groups in your own area.