What makes someone a great guest poster?
Great guest bloggers know the blog they want to write for. They know the content published, the niche the blog aims for.
This doesn’t mean you have to camp out for weeks studying the blog. Start by reading the About section on the blog. Is this even a topic or niche you would have something to write for? Have you got something in mind that the blog owner will want to post?
Read back entries. Skim headlines for anything connected to what you plan to offer as a guest post. What has already been written about the topic? Do you have a new thought, a fresh angle? If so, this is a great thing to let the blog owner know when you submit your proposal.
Plan ahead and make sure your site (the place you choose to showcase your writing) is actually putting your best foot forward. Are there typos? Do all your links work? (You don’t want them to find a broken link because you moved a post – or a broken image file). What do you say about yourself? Do you have an introduction to who you are and what you are doing?
How can you interest blog publishers in the posts you offer them?
You submit a proposal for the post you want to write. Have your idea ready, have the whole post written or at least planned out. If this blog doesn’t want it you can find and ask other blogs who would be interested in the same content. But, if this blog owner is interested you want to have the content ready to send as quickly as you can.
Before you rush to send your post make sure you agree to terms with the blogger.
Ask when the post will be published, if the blogger has a schedule (most will).
Set out what you would like when it comes to an author bio and any links in the bio or the post itself.
How long or short should your post be?
Do you need to include an image? If not, can you get the chance to ok the image which is used with your post?
Do they have rules about using extras like text in bold or list posts?
Do they want to set the title themselves or will they be using whatever you send as a title?
Will other content be run with the post you have written, are they posting their own links or creating an introduction to go with your post?
Don’t spring any surprises on the blog owner once your post has been accepted. You also don’t want to find yourself surprised. Try to think ahead and… if you do get a surprise about how your post is used, keep calm, take a break away from the computer before you send off a note to the blog owner.
What is guest post etiquette?
Proofread your post, more than once. The blog owner won’t be impressed if they have to fix typos.
Ask the blog owner how they want the post sent. Some might prefer HTML or plain text. Some will want it as an attached file and some will want it in the email itself.
Keep your author bio short and don’t use more than two links. Pick smart links: your best source for showing your content and your most active (non-personal) social media account.
Don’t use too many links in the content of the post you write. Two is a nice amount. Three is less acceptable. Over three links will probably not sit well with the blog owner at all. Even if they publish the post they aren’t so likely to agree to more.
Afterwards… Promote Your Post!
Don’t sit on your laurels once your post has been published on the blog. Now is the time to promote your post. Get readers, bring in traffic and show the blog owner you have some pull, some regular readers and social media clout.
If you bring them traffic they will be far more interested in working with you again, and again.
Also, don’t abandon your post too quickly. Check for reader comments and answer them. Provide more information or just chat and use the post to build your own social network and bring people over to read more of what you have written. (This is why it’s a good idea to keep writing in the same niche/ topics where you want to build up your own authority).
A day after the post is up send the blog owner a note. A thank you note. Include any statistics you have about the post traffic. Ask for feedback from them. Ask if they have any ideas they would like worked on for a future post. There could be ideas they have not had time or resources to create a post about themselves.
You could become a regular contributor if things work out. But, watch your time management and don’t over commit yourself. Don’t undo what you have started by missing deadlines.Accept the work you know you have the time, energry and knowledge to complete.
None of these have my personal recommendation but they are a place for you to start looking for sites that want your content.
How to Approach Blogs Which Don’t Want Guest Posts
Pay attention to a site which does not accept guest posts. Don’t send them a guest post!
Chances are, a site which specifically does not want guest posts has been flooded with spam offers and they are fed up with the whole thing.
If this is a site or blog you really do want to write for, approach them through their blog comments. Do not offer them a guest post. You could also find them on Twitter and other social media (choose one they are actively using).
Begin by giving them real comments on the posts they have. Offer some ideas, tips, insights you have. Keep it light and neutral.
Make sure every communication and comment you have with them is typo free and use spell check.
Make sure you include a link back to your own blog (a place where your content is showcased). Let them find you.
After some time and several comments you could suggest an idea for a guest post relevant to their niche and offer to write it. Use your common sense and don’t end up sounding like just another spammer.
This way you are not one more half-assed idiot offering them a ‘free’ (typically irrelevant) post for their blog.
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