Wordpreneur: Copywriting Tips from an Eye Tracking Point of View
Eye tracking research gives copywriters a few insightful tips on how to write better copy. It doesn’t matter how well-written your copy is — if it’s not properly arranged on the page and it’s not appealing to the eye, it won’t get read.
Sections and headings.
No wide columns.
Short paragraphs.
Inverted pyramid model.