Understand the Target

Today on the radio I must have had CBC on. They were talking about marketing. Kind of an interesting topic. I like the science behind it. Not so much the results.

Anyway, an interesting quote (which I don’t have word perfect): “People don’t want to be targeted, they want to be understood.” This was in reference to ads being targeted to groups of people. It was an interesting discussion.

I am away at Alliston. On Monday, very early, I will be taking my brother and Mom to the Toronto airport. I found a ghost town, Ballycroy, which is not very far from here and I could go there and see what I find for photos on the way back here.

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