Lorelle on WordPress has created images in her sidebar to link to favourite, popular posts and categories in her blog.
But, she has made the images look like more – I thought they were going to be ebooks she has written. Did you think the same (if you have seen them) too?
Could you do the same? Think about the posts which tend to get the most traffic from your older posts and rewrite the titles as an ebook title. Then create a little image file. Then pull up the posts you wrote and loved, the ones you thought would attract readers but just never took off. Dust off the dust bunnies and give them another chance. Do the same for your prime/ important category or categories.
Put a selection of the images in the sidebar, together. Keep them uniform in size and colour, etc. So they look like a set and will all seem to be something you did intentionally rather than random links to other sites or ads.
I bet you will get more clicks on them. I clicked on them in Lorelle’s blog sidebar because I thought they would be an interesting ebook to download and read.