Stop Wasting Your Time… on Titles that Don’t Say Enough

Are you losing potential readers because you don’t post enough information when you try to lure them into your posts?

We read so many leading titles that have promise and then don’t deliver. As writers, we need to give people enough information that they can connect to something we have written about and want to read more. Skipping details might bring curiosity but if the connection is lacking, or not there at all, it just won’t work.

Last night on Twitter I read a Twitter post promoting an article. It sparked my interest but, there wasn’t enough information to make me actually want to click it. In trying to catch my attention the writer was trying to be mysterious and (I guess) provoke my curiousity. It did, but not enough for me to open another window on my web browser.

So I posted back to her on Twitter for more detail. She replied back and said I’d have to click/ read the article to find out.

But, the fact is that I don’t have to. Not at all.

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The fact is that her article is just one more in the pack. I didn’t click the link and read it. If she had said it was about surviving cancer, or surviving a plane crash, or surviving a two-year-old temper tantrum… one of those would have been that bit of extra information that would have given me enough reason to read her article. By choosing to keep the mystery she lost my interest.

Even more importantly, I didn’t connect to her article. I didn’t feel it applied to me enough that I needed to read it. That bit of missing information made all the difference.

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