Originally posted to HubPages, March, 2013.
It seems I’m going to be one of those HubPages writers who does things the long, hard way. The way that takes it’s own, sweet time getting here.
I don’t know why I like giving myself hard goals to reach. But, it seems that I do. I set myself the HubPages writing goal to have my traffic badge for the 100K by (or closely after) the end of this year, 2012. But, I’m not getting any flash in the pan wonder traffic posts. So, it seems I am just going to have to keep making my own steady, slow progress.
I might not get 100K by the end of the year and that will be ok too. As long as I feel I am still making progress I will stick with it. It’s only when something seems to have stalled out completely that I begin to think I should be reconsidering the plan. I do tend to stick with things long after the flogging a dead horse idea though.
Don’t think I’m some doddering newbie type. I have paid attention to SEO schemes and even the scams. Most of them are not for me. I have a line drawn where my ethics kick in. If I cross it I just don’t see the point of continuing on. Once you cross your boundaries you’ve lost your original feeling of value in the project and accomplishing your original goal loses it’s worth too.
You Can’t Write for Traffic
What you may not know; there is a difference between traffic and readers.
Readers are the real people who visit your posts, sometimes read right to the end and occasionally leave a comment. Real readers are the people who want you to know they were there. Then there are general readers who maybe didn’t find what they were looking for, thought you could have had a better post or just didn’t quite catch on and stick with you through to the end of your topic.
All kinds of readers are good. Even those who just lurk and don’t let you know they are out there.
Then there is traffic. Traffic is just a number. That’s how I see it. Traffic doesn’t have a face, it may not have a home with a family and goldfish named Henry. Traffic can be something less than human, more likely traffic is a machine, or software and does not have a face at all.
By now you may have realized that traffic doesn’t read your content. Traffic doesn’t care that you spent extra time to pick just the right word. Traffic doesn’t care that your photo illustration was your own photo or that you waited all day for conditions to be just right for that photo. Traffic doesn’t care that you checked all your spelling, grammar and then proofread your post again.
Traffic just cares about keywords and how they can use yours.Traffic is Google, traffic is people looking for content to claim, traffic is a feed reader that no one may actually read… and so on.
You can’t write for traffic. Or, you shouldn’t be writing for traffic.
Build Your Readership by Finding Readers
If you want to build readers you need to go looking for them. Don’t wait and hope Google will come to you. Google is big, like a mountain. The mountain is not likely to come to you.
Today, while writing a post about women and friendship, I found a very interesting site, Finding Dulcinea. It calls itself an online library. Why is this interesting? Look at the site yourself. Chances are you will find something there to read, to find out more about, to spark your interest in some way. It’s a site with information and ideas. Not a web directory, like the ODP, but a gathering of ideas and information, like HubPages itself.
At Finding Dulcinea you can find articles to link to in your own posts. You can find new ideas to write about. You can find more information to add to posts you are writing, plan to write or have already published on HubPages. You can also find the people who wrote those posts!
Finding the person who wrote a post that interests you is a start to finding readers for your own posts. People tend to be interested in the same things, related ideas and information. Follow your writer, track down other sites he or she writes for. Can you find them on Twitter, Facebook or do they have their own blog? Who do they follow? Chances are you will find a lot of great resources.
Keep track of the resources you find. Use them for your own posts. Use them to continue on and find more resources and people. All of the people you find are perspective readers. You just have to help them find you.
Look at the list of resources you have created.
How many are Twitter accounts you could follow?
Don’t just quietly follow someone on Twitter. Announce yourself! This is so important and yet almost no one actually does it! Why not? I get a lot of new Twitter followers and I have to spend my own time to find out who they are and decide if I want to follow them back. How silly. How often do you really think I spend time doing this? Not too often.
If you decide to follow someone on Twitter send them a Twitter post and tell them how you found them, why you are following them, etc. Announce yourself, tell them who you are and give them a reason to choose to follow you back.
How simple was that?!
You can use the Twitter example for any of the social networks. Just adjust as necessary. The concept is the same.
Don’t be spammy. Make sure the note you send is catered to the person you are sending it to. See it from their side/ angle. Why should THEY want to follow YOU? What do you have to offer them?
Be a Realistic Joiner
It’s a good idea to give yourself an established Internet presence. Join things. Join the main social networks like Twitter, Tumblr, Flickr and StumbleUpon. Even Facebook, though it’s lost a lot of it’s usefulness due to overtraffic (too much useless stuff).
Try a few others. Try Scoop.it where you build collections of content and share them with other people on the site and through your Twitter feed. Snip.it, and sites like it, let you branch out. You need the original account on Twitter and etc but you can post through Snip.it. It saves some steps and keeps your other social accounts from running dry. Less maintenance is a good thing.
Don’t be a joiner on sites that require a lot of participation, unless you really can give that kind of time and energy. Pace yourself. Don’t become just another dead account. If you can’t be active at least weekly, or a few times a month, don’t keep the account. Or, leave a note in your profile with links people can follow. You may be back some day.
Don’t Forget the Less Than Virtual and Digital World
Con’t forget, the Internet isn’t everything. It’s not the world.
Look around you offline, in the less virtual world. Are there local groups you can join right in your own town? Or, could you be bold, brave and daring… offer a workshop, start a group yourself and bring people together (in the real world) yourself?
People who have actually met you are very likely to take an interest in your work online. They are more likely to go to read your stuff and they are more likely to want you to know they were there. So, you will get readers who comment.
What can you do in a real, local way to find readers?
Sell your arts or goodies at a flea market, a farmer’s market and have business cards available? Hold a garage sale one weekend and put up a display about your topics and see how many people will take away a sheet with information they can read at home? Talk about your hobby/ interest at the local library and offer people a bookmark with your link printed on it?
Find out more about marketing your content offline. Also look up the phrase guerrilla marketing. Keep in mind your own ethics when you read about how far others have gone. But, you can get a lot of ideas that just might work from the crazy ideas of others.