Post Internal Links

Use internal links on your posts. It’s good for getting more of your posts read, keeping people reading your site, it’s good as a way to fight content scrapers who take your content and copy it on their own sites (all your links included) and it’s something the search engines will like too.

  • Link to other content relevant to the post you are making. Maybe you have already written about the same thing a year ago and this is an update post. Or, you may have written something similar with a different slant. Or, you may be arguing the other side of an issue. There are all kinds of reasons you can have a reason to link to one of your older posts. (If you are new and have few posts, write a series of posts for the same topic and link them all together).
  • Create the link using a keyword in your post. Pick one word or a short phrase. Don’t use a whole sentence. It ends up looking sloppy in your finished post.
  • Shorten a long post by creating a “Read More” anchor link. This will work as an internal link too.  WordPress has an “Excerpt” feature which will do this for you.
  • Make it easy for people to use your social links to share and connect your post. Don’t forget to add links to your own account/ profile on Twitter, Tumblr, Flickr, whichever of the social media sites you actively use. If you are not active, don’t promote the link. Mention it on your About page, but don’t send people there from your posts. Don’t promote and show off a slow, inactive account.
  • Exchange links with other bloggers.  Join groups and be active. Don’t join more than you can participate in regularly. Just join one busy group if that’s all you can handle.
  • Blend your own links in with links to other sites which offer good information and points you didn’t think of yourself. Instead of including their points in your own post, link to them as a resource instead. You could make a list of resources, adding your own older post on the same topic, to the list.
  • You can use a WordPress plugin which will add links to related posts at the end of each new post you make. But, you can also get a plugin which stays in the sidebar and brings up links to your old posts, or related posts.
  • Don’t go with a quantity of links, use quality links instead. Don’t load on links just to have internal links. One good, relevant, informative link is great. Don’t add more links if they really aren’t adding something of real worth to your post.
  • Use an author resource box at the end of each of your posts. This puts your name and social links right at the end of each post you write. You can even add a link back to bring people to the top of your site again, an anchor link to the top of your blog/ page.
  • Use links when you add images. Make sure they have a full link back to your blog (if they are your own images, created by yourself).
  • You can add a meta description and keywords to each post. Use this feature sparingly. Don’t go overboard on the amount of text you add.

Amy Lynn Andrews: How to Use Anchor Text to Boost SEO
SEOMoz: How to Improve your Rankings with Semantic Keyword Search

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