Is Your Blog Empty Content?

Ben posted his list of WordPress plugins, in 3 parts. In the last post he mentioned a plugin for putting your writer profile/ bio at the end of each post (which I do) or keeping it at the footer of your blog, not in the sidebar. I disagree with this. Yes, there may be other things you would like to give that blog space to, but… what else gives people their first impression of your site and yourself more than a little blurb about you and what your site is about? I really think this is important. Here is what I wrote in the comments on Ben’s blog. It’s in two parts because I made two comments and Ben replied in between. Go read it from his blog to see everything. I only quoted myself.

I don’t agree about the author bio being relegated to the footer or just at the end of the posts. The first thing I look for on a new blog is something about the author and the intent of the blog. I can skim down the list of posts and guess at who wrote them but it’s not the same. If I read the about or a quick bio/ profile I am far more likely to identify with the blogger and become interested in reading the blog. I will also link to another blog just because I liked the bio and felt it was someone worth keeping track of. (Even if none of the current posts really caught my interest).

I come to read your blog because I know you. Over years online you’ve become a familiar face. When I visit a blog for the first time, it’s stepping into a strange land, new territory. Finding something familiar, that I can identify with makes a huge difference in my first impression and it will decide me on whether or not to stay and read. If I don’t find something to identify with I’m very unlikely to return to the blog. The content would have to completely amaze me and almost no blog does that any more. A lot of people won’t see your footer to find you on your site. It can give the first impression of being empty content, written and left out like a brochure. I think people need to see that there is a person behind the site. I think I just gave myself my post for the day. 🙂

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