5. Ask Commenters to Contribute
This is very, very important. Whenever you make a list of things, end it by asking readers what you left out. This makes the inevitable “You left out xyz awesome thing!” comment a happy collaboration rather than an indictment of the blogger’s intelligence. I can’t tell you how many times people have commented: “I can’t believe you didn’t include [some obscure nerd thing], furthermore [you are an idiot] and [should be fired].” But when I invite people to contribute, they do so gladly.
Such a simple lesson. Worth so much. Do it. Also, you’ll often get people giving you links that lead to new posts down the road.
6. The Past: There’s Always More of It
Credit to John Hodgman for the headline here.
When I started blogging, I sat down and wrote a long list of interesting trivia: topics I knew something about, interesting historical tidbits, lots of computer nerd stuff. Literally a big long bulleted list, in a file on my desktop. I then proceeded to write a blog post for every single one of those items. When I ran out, I panicked. What would happen? How would I keep coming up with a new thing every day forever? I had run out of interesting stuff!
When it’s your job to find and highlight one interesting thing every day, you quickly become a specialist at spotting interesting things. If you have any human interaction, and you keep your eyes and ears open, you will constantly encounter topics. You just need to notice them, then write about them. Go to the post office and listen to people talking in the line, look around the room, look at what’s for sale — something about that experience is almost certainly bloggable. (Forever Stamps, anyone?) So my job as a blog writer changed when I ran out of ideas in my back catalog — I became a finder of interesting things, and worked to become good at briefly describing those things. The finding skill can be harder; you need to develop a clear sense not just of what’s interesting to you, but what’s interesting to your audience, and also what can be briefly described.