Over your life as things go well and not so well you get a unique feeling about certain words. A word can almost have a whole character of it’s own in your mind.
Think of a word which has extra meaning to you and define it. Not something easy or sappy like family, love, etc. Pick something more unique to yourself. Mine is “approve”. When I hear or read that word I always get a feeling of gooey, clinging, sticky maple syrup in a smug smile.