Could you be a Managing Editor at Yahoo!?

Managing Editor, Shine Canada  

Yahoo! is focused on making the world’s daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the globe. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom ( or the company’s blog (

Job Title             Managing Editor, Shine Canada

Reports into       Sr Director, Media Network, Y! Canada

Job Responsibilities

As managing editor for Shine, you will be responsible for setting the vision for Shine Canada, creating user and content experiences that establish daily habits amongst your users with the aim of establishing the property as an integral part of your users day and a leader in the lifestyle media landscape in Canada.   Your success will be measured on whether you manage to drive up new adoption, as well as increase frequency of visits and engagement/ visit of existing users on your property. Priorities include setting a strategy for the site to meet these objectives and then overseeing execution of this strategy including, establishing and working with BD to fulfill key content needs, prioritizing, influencing and coordinating product development, managing both short and long term editorial calendar, running the day to day operations of the site as well as tracking performance. The role also involves managing a 7-day original content production schedule, organizing freelance contributors and editing content for blogs in a voice and style that comply with the Yahoo! Editorial Style Guide.

Responsibilities include:

  • Establishing site vision and strategy for the property
  • Establishing key daily habit needs within channel and making sure these needs are met in a delightful and inspiring way
  • Driving new adoption of the site from off-network as well as increasing engagement  and frequency of existing users
  • Promote use of top social media and search engine optimization best practices
  • Oversee content programming, ensuring sub-channels remain up-to-date with latest, fresh, compelling multi-media content
  • Develop enterprising and original editorial strategies (text or video) to promote important Canadian themes
  • Prioritizing, influencing and coordinating product development to ensure all your key market needs are addressed in a timely manner
  • Own, establish and maximize content partner relations and source contributors

Minimum Job Qualifications

  • ·         Team leadership / previous managerial experience is required
  • Project management skills and special coverage experience are required
  • Content aggregation and packaging – know how and when to package stories together
  • Some experience with managing multimedia and video content
  • A passion for Lifestyle topics and issues
  • New product development is an asset
  • Proven content writing ability and time-sensitive editing ability
  • Experience with blogs, podcasts, Twitter and other social media, and moderating/filtering user-generated content
  • Track record of encouraging community, interactivity and cross promotion content
  • Knowledge of innovative websites in the market and working knowledge of competitors in the media arena in Canada
  • Experience with web audience metrics collection and analysis
  • Strong organizational/record-keeping skills
  • Collaborative and communicative work ethic
  • Willingness to appear on camera
  • Basic Photoshop skills
  • Excellent web writing style
  • Excellent computer skills (MS Office, Excel, etc.) and apt to learning new online tools
  • Strong analytical and problem-solving skills
  • Ability to work a flexible work week when news dictates

Preferred Job Qualifications

  • 7 years plus in a lifestyle role for an established media brand

  • Exposure/experience working with global product teams to localize for market an asset

  • Bilingualism in French (written & verbal) is an asset

  • Degree in journalism or a related field

  • Experience working with freelance writers and editors remotely

via Job Description – Managing Editor, Shine Canada (1343644).

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