Could you be a Copywriter?

The following comes from a real job posting for a copywriter. It gives a lot of detail about the job and what they are expecting. Could you get this job? Or, are there some areas you could brush up on?

Position Outline:

Responsible for writing advertising copy for all English language print advertising in Canada.


Writing effective advertising for company flyers, inserts, newspaper ads, point of-purchase signage, brochures, and other special projects.

Proofread copy proofs prior to sending out for printing and/or uploading to the website.

Assist creative department in initiating/refining ad layouts.

Work internally with product managers to develop accurate and effective advertising products.

Ensure campaigns and promotions are in alignment with overall corporate brand image, strategies, market demographics, and partnerships.

Ensure all offers and advertising claims are in alignment with applicable advertising laws at both federal and provincial levels.

Specialized skills are needed to write and conceptualize ideas for all forms of printed advertising, radio and interactive media


The successful candidate must have at least 3 to 5 years working experience coupled with a College or University degree in Advertising, Marketing or English.

Must be familiar with current Canadian advertising and credit laws and regulations.

Strong organizational and time management skills are required.

Being able to work on multiple projects within tight deadlines in a detail driven environment is crucial.

A proficiency in both PC and Mac operating systems is essential while having knowledge in Promotion Manager is considered an asset.

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