A blog should be published at least once a week, if not daily, with fresh, original content. If you can’t do that you are using the wrong media and selling yourself short. Ezines need to make a comeback in a big way. Although an ezine can use content management systems (blog software) it is the format and style which make them different. An ezine is an online magazine. They don’t need to be published daily, they don’t need to be the work of just one person and they can have various sections geared to offering information, services and promotion of the business. If you can’t write your own blog post each day, consider an ezine. Hire or find people to create the graphics, articles and power up your ezine. It is a great alternative in the SEO sense too as blogs are clogging up their categories in web directories while ezines have dwindled. If you want to stand out try the ezine format, be different from the flock.

A blog should not expect reader feedback or rely on it. People read, lurk and leave. That’s how it goes. If you want interaction with your readers/ sales prospects look at message boards. You only need to make a short post, maybe just a quick question, then let the readers post their opinions, ideas and questions. It is interactive and relies less on your own input than on the people you want to inform about your skills, services and/ or products. It is a good idea to make sure you have recent posts so be prepared to make at least one each week, more when your message board is just starting up. Have family and friends help out until your readership has grown enough to support the board with real traffic. Always go in to moderate your boards for spam, discussions that get out of hand or someone who has asked a question about your business. Message boards are a great way to inform the public. Instead of a blog which cycles posts a board has all it’s content sorted and displayed on the front page. Readers hit the section they want and follow the thread, like a train of thought. It is a great format for site owners who don’t really want to spend time learning how to write and publish.

Another option is the email list. A blog is static, it does not move from where you put it on the web. An email list goes right to the people who subscribe. They will see it in their inbox and read it at their convenience. You don’t rely on bringing them to your site. Though, have a site with more information for them to come to once the email has drawn them in. Post a list monthly, weekly or some other time period that suits you. It does not have to be stuffed with articles. There is a lot you can do, depending on what you are selling. Use it just to notify them about a contest you are running, a sale, something new that has just come in. Or give them tips and advice and keep all them all in an archive on your site which they can refer to. Add a link to your site and the archive at the end of each email. It is important to have unsubscribe instructions too, make them clear and visible.

I read Jakob Nielsen's top ten website mistakes. None of them really impressed me. I've seen it all as an editor, reviewing submissions for Dmoz. What really irks me as just another warm body looking at a site is the lack of contact information on most sites now. Everyone has given into paranoia about privacy and fraud. It is harder and harder to find a way to contact a company or site owner. Often I just wanted to comment about some small thing. No big loss for me. However, in putting up a site I would assume corporations want to be accessible to consumers. What good is all that information if consumers can't give or get feedback or more information should they have questions or problems.

Anyway, I liked this page of Nielsen's site. A guide to About Us pages. You also need to know fresh ideas about having contact information in ways that foil those who want to abuse it. I have done something like that on my own site. But, in my case, I'm not selling anything. Sure, my services but no one has ever asked for those. I have to get out there and get myself working, it doesn't come to me.

Anyway, seems I just typed that... Happy site designing!