Posts tagged with “marketing”
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The End of Trade with the (so called) US?

I think it should have been done, or at least monitored and not left to become a dependency, a very long time ago. Canada is the second largest country in the world, it is silly to trade outside of Canada rather than keep our money here, supporting and building Canada. Of course, there are no time machines. So the marketing war with the US just goes on. A waste of time and energy which could be put to better use. If the decision is made to stop trade with the US then stop and move on from there. A cut off had to happen sometime. Now is good.

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Have you Thought About Leather Lately?

My Mom and I were talking about leather last week. There are still plenty of animals being butchered for meat but, where do all those hides go now? The post below has it wrong. They are assuming there is a demand for leather. When did you last see or touch anything that was 100% real leather from an animal? Think carefully because a lot can be labelled leather without actually being leather. Of course, its not quite false advertising because there are loopholes to get around almost any and all laws which used to govern marketing. So, it is unlikely anything called leather is actually authentic, real, actual leather from an animal hide.

Leather has always been a byproduct of the meat industry, and as Americans' beef consumption grew over the 20th century, the leather industry grew with it. The past three decades, though, have seen a decline of about 28 percent in Americans' appetite for beef, and the supply of hides has dwindled accordingly. At the same time, drought in the Midwest has pushed up feed prices. The result is that America has fewer and more expensive cows. Meanwhile, the world's consumers still want leather goods.

Source: Your Salad Lunches Are Killing American Leather - Bloomberg Business, 2015.

So, what does happen to all those hides? In Ontario we used to hear advertising (and even visited) the Olde Hide House in Acton, Ontario. Its been closed years ago, not enough business. No shortage of hides. Even though towards the end a lot of them were not coming from Canadian animals. Hides were sent from South America, not in the best of shape, but likely cheaper and maybe more available because it was not a great business for Canadian animal farmers to sell hides. The cost to have the hide processed was not balancing the money made from the sale of the hide.

Too much competition from the fake leather which did not need a lot of processing because it was not taken from any animal. Pleather, plastic leather, did not come from any animal. Carry on with all the other faux leather types, you can see how the business of making leather from animal hides went downhill.

But, we still have all those animals being eaten. So what does happen to all that could-have-been leather? It didn't disappear. Likely a lot of it is included in pet food. That's an easy way to sell parts of animal not sold as steaks, etc. Do you ever wonder what goes into that pet food they sell as pure beef, etc?

This leaves a whole possible business (if someone could come up with an idea) for animal hides to be used again, as something other than pet food, compost, or whatever it currently is going into. Can you think of any ideas? I can't either. The problem is still the cost of processing the hides. Turning hides into leather is not neat and tidy, it stinks, literally. Are there even any places still in Canada that cure hides? Its not something you can just hop into. Think of all the government control there would be for dealing with animal hides. Even before you can think of some new product (that would be cost efficient to make and sell well). Workers would need to be trained and its not a nice job so workers might not be found in Canada.

I don't think the leather industry, as it is, will see a come back. The faux leather is so much easier and cheaper to produce. It sells just as well as the real leather ever did. I doubt people, in general, could tell the difference. Another thing, real leather wears too well. It doesn't rip, fade, or need to be replaced often enough. So once you buy a real leather purse, coat, couch, etc. its not going to need to be replaced for a long time. Meanwhile all that faux leather can generate lots of sales - its not designed to last. Like most of the products made these days. The plan is to sell, sell, sell! Sell junk so you can sell more. Marketing at work!

Lastly, the beef industry and the guilt trip given about eating salad, or meals which do not heavily include beef/ meat. This idea of meat heavy meals is a more modern thing. People long ago did not have the amount of meat in their diet as we do now. Plates at restaurants, on cooking shows, and so on are at least two thirds meat, if not far more. That is not even healthy for people. Long before people could not choose to butcher an animal more than once a year. They were needed to provide milk and eggs, or eat bugs, some kind of service. The plates of pioneers, people from even 50 years ago would not have been meat heavy. It was expensive, not as available and people ate more vegetables. Dishes were more likely to include meat as an ingredient than to be on the plate at all. Soups, stews, all of those would use meat bones boiled down to create flavour. If there was still some meat from those bones it could be added. Meat was not abundant as it is now.

So these meat farmers complaining about salad eaters are basing this on an inflated market. A market created to sell beef/ meat. Like the faux leather, the marketing went wild, with no control over what the market actually could support in sales. Generating sales worked, too well. If you knew how many animals are slaughtered to feed people every day... its a kind of sickening. I'm not a vegetarian, I do eat meat, but I don't take it for granted. I do balance how much meat I eat with more vegetables on my plate. I don't eat out very much because those meals are just too meat heavy, not practical or realistic for what people really need to eat.

Protein is shouted all over the ads for anything edible now. I would not be surprised to see some company marketing ice cream as protein rich. It will have protein. But also a lot of sweetener you don't need. Protein can be found in food other than meat and dairy. How much protein are people eating, being kind of obsessed with it (like a food fad) versus what they really need? Eating too much of anything is not good. That is something you could look into for your own health/ needs.

Anyway, if people could stop eating so much meat they could be healthier and the environment would be better with less production of meat (meat takes far more resources than it does to produce vegetables and fruit). Don't take for granted all those animals which would not be born, live less than a year, and then slaughtered. I'm not expecting, or wanting, to stop eating meat, but there is no need to mass produce it at the current rate. Especially when so much of that animal is not being used but left as byproducts. Have you ever thought about the amount of bacon sold versus the rest of the pig killed to produce bacon? Its not just beef cattle out there being served up on a platter.

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How to Change from a Microsoft Account to a Local Account in Windows 11

I bought a PC, not an MS account! Get MS off your back, switch to a local login instead of the MS account Windows pushes. I have done this and I hope it will be the last I get nagged to use more MS services and stuff I do not want.

After a storm last night my PC would not let me get past the MS login. I have tried to get rid of this MS login requirement for years. Different suggestions about how to do this and that have not really worked. I did not know about the idea of a local login. The local login is what we had years ago before MS decided to push all its marketing on everyone who bought a PC (personal computer).

I really hope this stays working. I do not use anything from MS (Microsoft) other than Windows itself and the Notepad it comes with. Even Notepad they have added muck to, over complicated it and now it doesn't work well any more. All this just to gather information and push marketing. The original product, which was good, is suffering from bloat and complete garbage no one really wants.

I would switch back to Linux but I still can't get MS to let me install only Linux as an OS (operating system). Why does one software company have complete control of computers made by other companies. Why don't computers come with OS options, let you pick which OS you want? MS must give them huge kickbacks. But, we just get marketing garbage. How much smaller would MS Windows be if it were ONLY an OS?

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The Dead Internet Theory

FakeGamerGirl - The Internet is DEAD

In her video post she talks about more than I had thought or known. Particularly about job searches now. I did know businesses use AI, or other software, to scan applications for keywords rather than bothering to actually read any resumes or applications. This turns finding employees into who uses the right keywords most often rather than finding someone actually competent and capable of doing whatever the job is. So, what kind of people are being employed? How many engineers does it take to build a bridge or building that doesn't fall down if none of them really know what they are doing - but they are just great at keywords.

Think about self driving cars. People feel they can't trust an AI or software to drive a car. How do you feel about having a human driver if they were hired without knowing whether or not they have a valid diver's license or have been charged as a drunk driver, or worse. That's just one career/ job. There are so many more!

Dead Internet Theory - Wikipedia • The dead Internet theory is a conspiracy theory that asserts that, since around 2016, the Internet has consisted primarily of bot activity and automated content manipulated by algorithmic curation. This alleged coordinated effort aims to control the population and reduce genuine human interaction.

I haven't heard of this theory by name. But, I've been online since 1996 and this is something I have thought for many years and it is just getting worse. I do not use a mobile phone and I find more and more Internet things are trying to force people to use a mobile phone and take their information. Its all about marketing, marketing is a predator. It is very much NOT human friendly.

Does it matter any more if the marketing even makes any money when they just want to collect information to sell to some other company? Who cares if the data is correct, as long as there is a lot of it. Phony built on top of phony.

Why does so much need to be online now? Really, it wasn't that long ago that the Internet hardly existed outside of science/ technology. I know many young people now don't know life without the Internet, but its just another tool, a means of communication. It's really weird how people have become so obsessed, addicted and reliant on it. Do you ever wonder who decided everything had to be online?

Why is it so hard now to manage without having/ using a mobile phone? I don't use one and I struggle to deal with things like banking, verification of your personal information. Passwords were abandoned because they don't provide information which can be collected and sold.

So much is pushed online and why? Really? Why are people being led so easily and so stupidly. People do not seem to really think for themselves any more. What does Google say.... Turn up the music Alexa... Cashiers can't even count change to the point of 5 - 2 is 3. (Don't bother to say I'm mean to cashiers or some other politically correct cancel culture nonsense - I was a cashier for a long time myself. I could do basic math without a calculator, or phone).

AI is taking over the jobs people would like to have and leaving you to wash your own dishes, cut your own grass, shovel your own you know what. It already has gone too far. But, its still going.

I wonder where the money is going to keep coming from if most people are unemployed and can't keep buying stuff/junk. Or pay bills. Who will keep the lights on, literally?

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Is the Smart TV Telling You What to Think?

The first time I thought about this, I had a much better description half written in my head. But, I didn't get here to post it until a few days later. So I've lost some of my train of thought. This is the best I could do today, with what I remember.

I've noticed, if I leave the TV (Smart TV) on after awhile it will ask if I'm still watching whatever it is. This isn't to save energy/ power. The power is still on. It is to make sure you are there to watch, or at least hear, the ads.

I've been wondering if anyone would notice if their Smart TV, or other screens, could do more than that. I think it could. Do you have one of those Alexa type things? I've tried to avoid them. If you can ask Alexa to turn down the lights, turn on the radio, and so on. It has to know several things and be connected to what you are doing and who you are. People have written/ talked about those digital home invaders, but have they thought about how far it could go? Now with AI too. I don't know how much AI can do but it is intended to mimic and predict people.

To some people this will sound silly, like a crackpot theory. When I think about it, mainly its just interesting.

Next time you have the Smart TV on, take note. Does it know when you stop watching TV? I have had the TV on and noticed that it sometimes stops working right at the time it breaks for ads - if I'm out of the room. It goes to that blank, black loading screen awhile and then says there is an error.

When I come back, if I do, it always runs several ads before restarting the show which it couldn't find before. Of course, it runs ads first. Advertising is the point of the whole thing for the businesses. But, does it lie (or whatever word you would use for digital/ virtual/ software that fibs).

I have no doubt the technology is there to keep track of what we watch and if we actually are watching at the time. Can it listen to what we do when we leave the room? Sure, it sounds like not much to think of, how many times you go for snacks, go to the bathroom, fall asleep. But, its all information about you. It can all be used to understand you, predict you, and scrape money out of you.

Kind of interesting. I'm not sure about the Smart TV tracking if I'm watching or not. It doesn't happen every time. It doesn't happen with every streaming service. I suspect some can't afford the extra software to make it work. Yet.

What I've been wondering about more since then, is what does the Smart TV do as far as subliminal messages. Banned in the 1970's (I think that was the right decade) I don't think anyone is watching for it now. Business controls government more now. As much as religion was once the big influencer. That does creep me out more. We look at so many screens now and there are no controls over what marketers can do. Not really. Not enough.

When your TV or other screen is in sleep mode and showing random images, screensavers, is that all that is there? It is a very useful marketing scheme, if it exists. The idea is not new. Can all this Smart technology not just watch you but also tell you what to think, what to believe, and of course, what to buy?

One more little technology/ marketing thing to consider.