A blog should be published at least once a week, if not daily, with fresh, original content. If you can’t do that you are using the wrong media and selling yourself short. Ezines need to make a comeback in a big way. Although an ezine can use content management systems (blog software) it is the format and style which make them different. An ezine is an online magazine. They don’t need to be published daily, they don’t need to be the work of just one person and they can have various sections geared to offering information, services and promotion of the business. If you can’t write your own blog post each day, consider an ezine. Hire or find people to create the graphics, articles and power up your ezine. It is a great alternative in the SEO sense too as blogs are clogging up their categories in web directories while ezines have dwindled. If you want to stand out try the ezine format, be different from the flock.

A blog should not expect reader feedback or rely on it. People read, lurk and leave. That’s how it goes. If you want interaction with your readers/ sales prospects look at message boards. You only need to make a short post, maybe just a quick question, then let the readers post their opinions, ideas and questions. It is interactive and relies less on your own input than on the people you want to inform about your skills, services and/ or products. It is a good idea to make sure you have recent posts so be prepared to make at least one each week, more when your message board is just starting up. Have family and friends help out until your readership has grown enough to support the board with real traffic. Always go in to moderate your boards for spam, discussions that get out of hand or someone who has asked a question about your business. Message boards are a great way to inform the public. Instead of a blog which cycles posts a board has all it’s content sorted and displayed on the front page. Readers hit the section they want and follow the thread, like a train of thought. It is a great format for site owners who don’t really want to spend time learning how to write and publish.

Another option is the email list. A blog is static, it does not move from where you put it on the web. An email list goes right to the people who subscribe. They will see it in their inbox and read it at their convenience. You don’t rely on bringing them to your site. Though, have a site with more information for them to come to once the email has drawn them in. Post a list monthly, weekly or some other time period that suits you. It does not have to be stuffed with articles. There is a lot you can do, depending on what you are selling. Use it just to notify them about a contest you are running, a sale, something new that has just come in. Or give them tips and advice and keep all them all in an archive on your site which they can refer to. Add a link to your site and the archive at the end of each email. It is important to have unsubscribe instructions too, make them clear and visible.

I think someone is going to come up with a scheme to bring blogs to email inboxes soon. It seems to be the next evolution in spamming to me. The content management side can’t be beat. But, it is still static. People have to come to you in order to be spammed. How disappointing. Of course they have come up with all sorts of sneaky ways to mislead people into coming for a look. But, once readers realize they’re being splogged they leave and don’t come back. So, emailing it to them is the next step. After all, how many times a day do most people check their email? More than a few for most.

You will get a bloated email full of spammy goodness but that won’t be a problem since mostly everyone has gone out for HTML email. Only a few have kept it to text only. (Mainly because I am still opposed to bloated HTML emails that make me sit and wait for them to spam me). I think some of the blogs coming to your email will have scripts to make them scroll once they are opened. That way they have more chance of snagging your attention before you delete them. Surely they can sell you on something before you hit delete.

I’m writing this cause I would love to see the spammers find some other tool and leave blogs alone. Email spam used to be the biggest problem (and maybe still is for some people) I find splogs to be the worst thing online. They steal content, pollute the blogosphere and they are leaking into what would otherwise be personal blogs worth reading. Get paid to post sites are popping up all over and they are getting clever about their scams too. One offers to pay $20 and up for you to review a commercial website in your blog. Very clever that one. But, do you see that money? Does it just roll right in? I doubt it. All it really does is lose your reader’s attention and bring your blog down to their level of splogginess. Think before you pollute.

PS- I think of any blog with more focus and space given to selling something than original written, drawn or otherwise creative content as spamming. If I didn’t come to your blog to be sold condoms, pills, software, etc then I don’t want to have them stuck in front of my face. If I want ads I can turn on the TV or pick up a magazine. Blogs need a shot of zine spirit when they really were free press and indie publishing. I resent a commercially focused blogger who tries to sneak and trick their way into the free spirited writing atmosphere which blogs used to be.

Not all that long ago, in the olden days someone began rules for email etiquette. Someone else renamed the rules Netiquette. One of the old rules was for email signatures - the few lines of text at the end of the emails you send out. Email signatures used to include links, favourite quotes and even ASCII art.

The netiquette rule was that an email signature should be 4 or 5 lines or less. As an ASCII artist who loved having my own art in my email sig, this was tough, but do-able. I miss seeing the old fashioned email sigs. They were replaced with fancier, bandwidth sucking HTML signatures and now they seem to be replaced (in a way) with social bookmarking which comes at the end of a blog post.

Someone has set the netiquette rule for that too. It’s a limit of five, someone says. It made me feel sentimental for the old email signatures, those 5 lines or less. You can pack a lot of ASCII into five lines, a lot of creativity. Social bookmarking is just another image file. Don’t they seem kind of dull when compared to the old signatures we put so much thought into?