Last night I watched a movie about how women and men were sterilized against their wishes. It was called Heart of the Sun or something like that. Anyway, during this sensitive movie Molson’s beer ran an ad (at least 4 times) in which men are secretly watching a group of women skinny dipping in a lake, using binoculars. The women are not aware of the men watching them.
First of all, the amount of skin shown on the women shocked me. I really could not believe an ad showing breasts and butt like that would be allowed past the censors. The men were fully clothed. Actually, the only thing missing was for them to be holding the binoculars with one hand and stroking their cocks with the other.
Secondly, the whole idea of making a beer commerical about an invasion of privacy is just too much. Women are abused this way every day. That does not make it ok to use for a beer commerical. What are they really selling? How many people do you think will remember which brand of beer that was? Most will be trying to tape the commercial so they can save the nude scenes and share them with others. There are whole websites devoted to upskirts, in which men take secret pictures of women. It should be illegal, women should be protected from this kind of abuse but we are not. Instead we are now being used to sell beer.
Here is what I wrote to Molson this morning:
Last night I saw Molson’s new beer ad at least 4 times, the one with the women skinny dipping and the man (then men) watching with binoculars. No doubt this does happen at some lake somewhere but that does not make it ok for a beer commercial.
I was angry each time that commercial came on. To me Molson is abusing women to sell beer. Molson has sold our right to privacy and our safety for its profit. I doubt anyone who would approve of that ad has ever been violated, had their home invaded/ robbed or been phoned by peeping toms to comment on how they looked stepping out of the shower moments ago. Women are abused in this way every day and now Molson is selling beer on it.
There is also the issue of how much of the women’s bodies were exposed for that ad. I as pretty shocked at the amount of skin, breast and buttocks shown. Molson has definitely crossed over the line from “cute” to soft porn.
I hope they will pull the ad, but I doubt it. No doubt it will sell a lot of… beer.