Sadly, unwanted former Easter rabbits are a problem for virtually all rabbit rescues, humane societies, and animal welfare organizations. The goal of the “Make Mine Chocolate!™” campaign is to address the problem at its source: reduce the number of uninformed, impulse purchases by changing the public’s attitude towards rabbits.
Why didn’t they make a badge/ graphic link for the campaign? It could have had something really cute and effective. I copied their banner to give it something.